There are times when a particular word or phrase will jump out of a speech, a story or a poster display, and it will stick in the mind for some moments.
On Wednesday morning, for example, I listen to a discussion regarding the kind of learning that should have emerged from these times of credit crunchiness. A person who understood The Issues spoke about people having to simply live within their means. An especially lucid volley of criticism was reserved for ‘Loyalty Card’ schemes. For much of Wednesday afternoon, that term – Loyalty Card – sat just beneath my consciousness. That would have had something to do with only having heard the term for the first time about, say, five years ago.
Early evening, Wednesday, and the Boy Wonder and I are sitting in the vet’s reception with a rather forlorn Jim (cat, nothing too serious). As Alex is taking an interest in other people’s sick creatures – I can hear him chatting to some other cat-keepers, my eyes wander. And they land – abruptly - upon the kind of phrase that will cause a man to experience sleep disturbance.
‘Worming Loyalty Card’